It’s no secret that social media is an important business tool for the 21st century. However, simply having a social media presence is not good enough. Your company has to be able to monitor what happens over multiple accounts to ensure that your marketing and brand promotion efforts are paying off. How does social media monitoring improve these efforts?
Learn How to Better Engage Customers
You can view customer sentiment and trends in real time by using online social media management tools. For instance, you can choose a keyword and look at whether customers are reacting positively or negatively to those keywords. You can see if a customer is taking action thanks to a keyword or ignoring a call to action based on the words or phrases used. Having this data makes it easier to refine the marketing message to the needs of the target consumer.
Offer Better Service to Customers Through Social Media
A social media account offers a convenient, easy and affordable way to stay in touch with customers at all times. As the Internet never closes, you can send a message whenever the need arises. For example, if you need to tell customers about a product recall, you can do that as soon as the need for the recall becomes apparent. However, it will be difficult to know if anyone is getting your message without looking at the data. With the right analytics tools, you know whether your customers are getting important information or if you are talking to a brick Facebook wall.
Improve SEO Through Social Media Monitoring Tools
You probably know that Google indexes social media content. By targeting specific keywords, you can better understand how people find your content. While you ideally want people to find your website through the search engines, it is never a bad thing to attract attention to your brand in any way necessary. Using social media monitoring tools, you can see what keywords or phrases come up the most when people talk about your company.
This may provide clues as to which long-tail phrases that you may want to target in the future. Long-tail and other phrases are good for newer companies or websites to target because there is often less competition for the top spots in the search engine results pages. In addition to using these words in tweets or Facebook posts, you can add captions to photos that are SEO friendly.
Having the tools necessary to manage your social media usage can help make your brand a force on the Internet. When you are able to sift through the data, you can provide better customer service and interact better with the people who support your company. Over the long run, this will help your business grow, thrive and develop a positive reputation with its customers.
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